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Wednesday, November 19, 2014

‘Sexy and cute’: Japan’s new strategy to recruit soldiers


The series "National Defence - Men/Women" covers the daily lives of 60 service men and women including jet pilots, anti-missile aegis destroyer navigators and gunnery mates - showing a side that most military magazines would not.

Soldiers were directed to pose like pop stars or fashion models in or out of uniform to maximize their charm, some even going shirtless.

Japan's ageing society and decreasing young population have military recruiters struggling to hire new service men and women to sustain the 225,000-strong forces.

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